Consumer and Consumed: Women in Early 20th Century Advertisements

Consumer and Consumed: Women in Early 20th Century Advertisements

At the turn of the twentieth century, print advertisers realized the consumer buying power of its female audience and began marketing beauty, hygiene, and home products specifically to women. This exhibit examines how ads from two American magazines — Scribner's and McClure's — appeal to women as consumers while also figuring women as products to be consumed, either as domestic objects or beauty objects.

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