View source for Scribner's Magazine

==Introduction==
===Ambiance Music===
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''Scribner’s Magazine''<html><ref></html>[http://modjourn.org/render.php?view=mjp_object&id=1233672898402506], Modernist Journals<html></ref></html> (1887-1939) was the second publication published from the the New York City firm Scribner’s. Scribner’s Magazine should not be confused with Scribners Monthly that ran from 1870 to 1881. Throughout the life of the magazine many famous and now famous writers were published into the magazine, including Arthur Conan Doyle, E. W. Hornung, Rudyard Kipling, John Galsworthy, Robert Louis Stevenson, Edward Arlington Robinson, Amy Lowell, Edith Wharton, Sara Teasdale, and F. Scott Fitzgerald. Scribner’s Magazine has also been known for it’s large amount of advertisements in the publication, along with the famous authors it published. Many other magazines from its time would only print a small number of advertisements, but Scribner’s went against the flow of the rest, with half to over half of the magazine consisting of purely advertisements. 
<br><br>Throughout issues in 1910 Theodore Roosevelt published a continuous article into the magazine, African Game Trails. In these publications TR reflects on his hunts in the plains of Africa and what he faced during these hunts. The question is what effect on the advertisements did his stories have? The answer: little to none.

==Text Mining==


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As depicted in the two Voyant tools embedded, the most frequently occurring words are: new, magazine, and Scribner's. These three words do not explain much regarding Roosevelt's literature. Even the word "Africa", which is the major topic of Roosevelt, is quite infrequent - at a count of 63. As you can see from the Trends graph, the frequency of related words to Africa or Roosevelt is lacking. Words like "advertisements" occur much more often than any mention of Roosevelt's Africa trip. Whilst not portrayed here, the occurrence of "advertisements" is almost six times more frequent than "Africa" or "Roosevelt". There seems to be very little correlation between Roosevelt and any advertisements put in by ''Scribner's''. The only pattern to draw from this is that advertisements are quite frequent in ''Scribner's Magazine.''
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==Publication Timeline==
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==Close Reading==
Theodore Roosevelt lead an expedition to Africa to collect specimens for the Smithsonian Museum. In his year long quest, he "collected" 11,400 animal specimens in total. Notably, he collected 11 elephants, 20 rhinoceroses, 17 lions, 20 zebras, 7 hippopotamuses, 7 giraffes, 6 buffalo. He started his expedition in Mombasa, traveled around British east Africa, visited the Belgian Congo, traversed along part of the Nile, and completed his journey in Khartoum.
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In each of the issues of the series, he began with a geographic description of their location which continued throughout the issues highlighting the different towns, villages, and tribes he and his troop interacted with. However, it was never more than a fleeting reference to the people. His greater focus was the many different hunts he went on. In the series, Teddy chronicles many of their daily forays which lead them to much less inhabited regions. He waxes eloquently about the multitude of creatures he kills with a fervor that may have sparked the endangerment of many species in Africa. Though no other articles in the magazine directly referenced''The African Trails'' for the killings that took place, the effects of the image created by a public figure such as the former president of the United States killing thousands of big game in the African wild cannot be ignored as many of these animals are currently heavily endangered.
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Although his tone and vocabulary are sophisticated in each of the articles, the substance of his writing is focused on the hunting to the detriment of variety among the issues. Though the terrain and people they interact with change, the stories remain the same of Roosevelt collecting specimens for the Smithsonian in a failed attempt at working as a naturalist. Though he never realized it, his lofty goals were undercut by the aforementioned sheer volume of game killed by Roosevelt and his troop.

==Conclusion==
Based on what we see from the data mining and how it compares to Theodore Roosevelt's writing, we have concluded there is minimal correlation between his writing and the advertisements which were printed in each of the Scribner's magazines. Occasionally we would find advertisements which were about going on adventure, such as a soap advertisement where the woman was in an airplane or for the sale of guns, but considering the fact each issue had over 70 pages of advertisements on average, this correlation is not significant.<br>

We also noticed the themes which were found in Roosevelt's writing were also not shared among the other authors who were published in the same magazines. This is not something we anticipated considering the fame of Roosevelt and the attention his writing would surely bring to Scribner's magazine. <br>

==Additional Resources==
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