Scribner's Magazine
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Although his tone and vocabulary are sophisticated in each of the articles, the substance of his writing is focused on the hunting to the detriment of any kind of diversity or complexity across the issues. Though the terrain and people they interact with change, the stories remain the same of Roosevelt collecting specimens for the Smithsonian in a vain attempt at working as a naturalist. Though he never realized it, his lofty goals were undercut by the aforementioned sheer volume of game killed by Roosevelt and his troop, and to think now what he may have done differently. | Although his tone and vocabulary are sophisticated in each of the articles, the substance of his writing is focused on the hunting to the detriment of any kind of diversity or complexity across the issues. Though the terrain and people they interact with change, the stories remain the same of Roosevelt collecting specimens for the Smithsonian in a vain attempt at working as a naturalist. Though he never realized it, his lofty goals were undercut by the aforementioned sheer volume of game killed by Roosevelt and his troop, and to think now what he may have done differently. | ||
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− | As the former president of the United States, Theodore Roosevelt was a very influential figure and | + | As the former president of the United States, Theodore Roosevelt was a very influential figure and that influence is quite visible within the pages of Scribner's Magazine. Scribner's advertised Theodore's journals within the advertising sections every issue. They also contained many advertisements for guns and hunting supplies, especially in the latter issues. On average, Theodore's issues contained two to three gun/hunting advertisements. This is contrasted by the issues of Scribner's after his series was gone, which contained few to no gun/hunting advertisements. The presence of Theodore Roosevelt's articles had a direct impact on the types of advertisements present, and it's not unreasonable to conclude that this would have affected the reader base of Scribner's magazine. |
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− | Though no other articles in the magazine directly referenced ''The African Trails'' for the killings which took place, the effects of the image created by a former president of the United States killing thousands of big game animals in the African wild cannot be ignored as many of these animals are currently heavily endangered. | + | Though no other articles in the magazine directly referenced ''The African Trails'' for the killings which took place, the effects of the image created by a former president of the United States killing thousands of big game animals in the African wild cannot be ignored as many of these animals are currently heavily endangered, and Roosevelt's actions have been oft maligned by historians the world over. |
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+ | After all this though, there was some discrepancy in our findings, as not long after Roosevelt's work was done, the magazine's advertisements went back to normal. We were uncertain of the longevity of his effects, and widened the research parameters. In searching out all the impacts of Teddy's series, as well as Scribner's magazine as a whole, a discovery was made: at this time, Scribner's was part of a revolution. As the United States' economy was transforming from an Agrarian to an Industrial one, there was a massive increase in production of unique products, and suddenly a much larger need for increased product distribution. It was at the turn of the century that advertisers began infiltrating magazines, and the commercial magazine was born. Companies were able to sell their products to more people, because advertisements had achieved the largest platform for recognition until then. This is often considered one of the most important changes in magazine history<html><ref></html>[http://library.brown.edu/cds/mjp/pdf/mojp000046.pdf], Magazines in the Twentieth Century<html></ref></html>, its impacts still visible now, as commercialized magazines are one of the longest running marriages the world over, and Scribner's was one of the first examples of this. They were leading the change, as a well established magazine that was only getting more successful as they accepted the inundation of advertisements. | ||
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− | + | It turns out that, though Theodore Roosevelt's "The African Trails" was an important piece, its effects are dwarfed in comparison by the massive paradigm shift that just so happened to be happening at the very same time. The birth of the modern magazine was the birth of the commercial magazine, evident in the incredibly high word frequencies of "new" and "advertisement", and Scribner's has been a massive influence on the industry, due in part to the many popular authors like Roosevelt that made the magazine what it was. | |
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