Scribner's Magazine

In searching out all the impacts of Teddy's series, as well as Scribner's magazine as a whole, a revelation was discovered: at this time, Scribner's was part of a revolution. As the United States' economy was transforming from an Agrarian to an Industrial one, there was a massive increase in production of unique products, and suddenly a much larger need for increased product distribution. It was at the turn of the century that advertisers began infiltrating magazines, and the commercial magazine was born. Companies were able to sell their products to more people, because advertisements had achieved the largest platform for recognition until then. This is often considered one of the most important changes in magazine history, its impacts still visible now, as commercialized magazines are one of the longest running marriages the world over.