http://www.flickr.com/photos/mfspeccoll/4903406228/in/set-72157624742434...

This poster plays on the technique of "using strategies suggesting that "the unenlisted man would suffer social embarrassment and personal guilt if he did not serve" (30). It clearly implies that all able men who don't join the British ranks are, in a sense, the enemies of their nation. I think it's a good example of the whitewashing that the realities of war often recieved. It's a very picturesque image: a man with his weapon and flawless uniform, standing alone out in the open. In reality soldiers were manning machine guns in close quarters and would have balked at the idea of standing above their trenches.