Rendering a Racial Other

Similarly to Justin, I was most struck by some of the depictions of German soldiers in these posters.  In particular, J. Allen St. John's "Hun or Home?" poster which depicts a shadowy German soldier with bloody hands crawling after a woman holding a child.  It is interesting that this poster is drawn rather crudely when many of the posters from McFarlin's collection have sharp lines and bright colors.  Although we are looking at a small sample of posters, I do not think it is too far outside the realm of possibility to read this difference as an attempt to render the German soldier as a racial "other."  I would also argue that since the German soldier is hardly even defined as a shape, but more of just an obfuscated figure in contrast to the much more defined woman and child, that this poster also connotes a German primitiveness.  James' introduction highlights that such images were effective at whipping up anti-immigrant sentiment, and that these posters were intentionally playing off "racial tension and racial threat" (24).  However, I found myself wondering how much images like these played into similar racial stereotypes of African Americans.

In terms of marketing, inevitably this poster is trying to sell smething to its audience as right under the question "Hun or Home?" is the command to "Buy More Liberty Bonds."  The use of "More" here is interesting because the advertisement component of this poster making the assumption that its audience has already purchased bonds before.  It also implies that their home will not be safe from the Huns should they choose not to continue investing in the war through bonds.  I found myself wondering if the intent here was to situate potential harm in economic terms even though the imagery itself is of war.  This question of "Hun or Home?" also poses an ultimatum to its audience that I think is ultimately a moot point.  If we think about war time patriotism and the prevalance of these types of posters in public spaces, then the answer is obvious: home.  I think the more important question that is being asked here is what are you willing to continue to do to support the War?  What "more" are you willing to give?

Comments

Chelsea, you make some really interesting points about this poster. I also find this one very unique. Most posters we've seen are able to be understood quickly by their clean lines and sharp contrast, but this one requires you to stop and stare. The soldier has a monstrous quality to him, distinguishable only by the point on his helmet. Are those bodies underneath them? As far as I can tell, some interpretation is left to the viewer's imagination. This makes me wonder where it would have been displayed so that passersby could take the time to decipher it.