Shall We Be More Tender With Our Dollars...

Shall We Be More Tender With Our Dollars...

War Bonds

On this poster reads the text, "Shall we be more tender with our dollars than with the lives of our sons? Buy a United States government bond of the 2nd Liberty Loan of 1917". Pictured are two young men, very similar in appearance, one in a Naval uniform and the other holding an American flag. The country of origin, as evidenced by the text, is the United States. The intended audience of this poster seems to be parents of soliders. Given the young age of the soliders, it is safe to assume that most had living parents. By presenting this image of two young men along with the accusation that a parent could even think of putting money before their son's safe return plays on the natural human emotion of guilt. Americans at this time felt an utter loss of control. There were young men dying in unheard of numbers in seemingly random and senseless ways and there was simply nothing the American people, even parents, could do to stop it. Parents especially would be looking for anything to grasp onto to feel some semblance of control or hope. The creator of this poster seems to have been well aware of this and probably knew just how effective this tactic would be in selling bonds.

annonymous

McFarlin Library, Department of Special Collections and University Archives, University of Tulsa. 2933 E. 6th St. Tulsa, Oklahoma 74104-3123

Edwards and Deutsch Litho. Co., Chicago

1917

Poster

English

Collection number: 1992.004.5.56

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United States of America

Poster

75.5 x 50.3 cm